Whether it’s SEO-focused content pieces or educational evergreen content, websites live and die by their content. In order to create a successful website, it’s important to have content that is attractive not only to search bots but also to real humans that enjoy reading it.
But copywriting isn’t just blog posts, product descriptions or service pages. Copywriting covers a wider range of services from website content all the way to promotional emails and brochures. As such, it’s important for all of your copywriting to maintain a consistent level of quality. This ensures that it’s all connected; that the message you want to give to your audience is the same regardless of the platform they engage with you on.